MADE IN THE 90s
Two generations of supermodels cover 72’s anniversary issue
To mark 72 magazine’s first anniversary, two generations of supermodels come together to celebrate the fashion and cultural forces of the 90s. Anok Yai, Gigi Hadid, Paloma Elsesser, Emily Ratajkowski, Adwoa Aboah and more appear on the front cover, while 90s icons Linda Evangelista, Cindy Crawford, Kate Moss and Naomi Campbell are among those taking over the back. Ahead of the opening of his exhibition The 90s: Art and Fashion at Tate Britain this October, Edward Enninful introduces the issue and reflects on the decade that changed fashion forever.
The more I think about the 90s, the more fascinated I am by how much of the world we live in today began to take shape during that decade. This isn’t about nostalgia. It’s about understanding where we came from — and why those years still matter today. I began my career at i-D just as the creative world seemed to be opening up. Fashion, music, art and nightlife collided, and the boundaries between them felt increasingly irrelevant. Before the internet became part of our everyday lives, ideas, sounds and images traveled through magazines, music, television and the creative communities forming around the world. Culture crossed borders in a different way.
That spirit is at the heart of this anniversary issue of 72. I wanted to bring together the people who defined the decade with the creative voices shaping our culture now — not simply to celebrate what came before, but to explore what has endured, what has changed and what continues to inspire us.
This issue, I wanted to bring together the people who defined the decade with the creative voices shaping our culture now — not simply to celebrate what came before, but to explore what has endured, what has changed and what continues to inspire us.
EDWARD ENNINFUL
Craig McDean photographs supermodels born in the 90s in the fashion of then and now, with guest art direction from Ronnie Cooke Newhouse and Karl Bolander, while the reverse covers feature iconic supermodels in archival photographs from the 90s. The original supermodels also reflect on the decade in their own words. John Galliano and Kate Moss come together in conversation, while Tems, one of Africa’s brightest stars, represents a new generation whose creativity and influence are truly global. We explore the rise of Black British culture, celebrate the girl groups that helped define the decade and return to the clubs and dance floors that became creative communities. Acclaimed writer Reni Eddo-Lodge revisits the beginnings of the internet and the emergence of a new kind of connection — one that would ultimately transform how culture travels around the world.
A special portfolio created with Tate explores the artists and image-makers who captured and challenged the decade. Working on the exhibition The 90s: Art and Fashion at Tate Britain (opening 8 October 2026) alongside this issue, I have found myself returning again and again to how many of the ideas that emerged during those years are still with us today.
Perhaps that is what strikes me most about looking at the 90s now. The decade was full of contradictions, but it was also a time when worlds collided, barriers shifted and unexpected voices found an audience. That energy didn’t belong to one city, one discipline or one group of people. It traveled, evolved and took on new forms.
Today, the world is changing again, and a new generation is finding its own ways to create, connect and be heard. This issue celebrates those who helped shape a remarkable decade, but it also looks to those taking that spirit somewhere new. Because the most exciting thing about culture is not where it has been — but where it might go next.
Edward Enninful
72, FALL 2026 AVAILABLE HERE
“The antonym of pain isn’t joy; it’s hope”: Ezra Collective on a decade of flying the flag for jazz music and spreading a message of hope “The antonym of pain isn’t joy; it’s hope”: Ezra Collective on a decade of flying the flag for jazz music and spreading a message of hope
“The antonym of pain isn’t joy; it’s hope”: Ezra Collective on a decade of flying the flag for jazz music and spreading a message of hope
“Reading influences me even more than music”: Lucy Dacus gives us a lesson in literature “Reading influences me even more than music”: Lucy Dacus gives us a lesson in literature
“Reading influences me even more than music”: Lucy Dacus gives us a lesson in literature
“I see myself in so many of these young Black girls”: Flowerovlove on how her debut album is just the beginning “I see myself in so many of these young Black girls”: Flowerovlove on how her debut album is just the beginning
“I see myself in so many of these young Black girls”: Flowerovlove on how her debut album is just the beginning
“It’s my dream trajectory”: Hayes Warner on how a handwritten letter landed her a debut role in Ryan Murphy’s The Shards “It’s my dream trajectory”: Hayes Warner on how a handwritten letter landed her a debut role in Ryan Murphy’s The Shards
“It’s my dream trajectory”: Hayes Warner on how a handwritten letter landed her a debut role in Ryan Murphy’s The Shards
“I did the craziest thing I’ve ever done for a project”: How Rosebush Pruning landed Lukas Gage his most challenging role to date and a new therapist “I did the craziest thing I’ve ever done for a project”: How Rosebush Pruning landed Lukas Gage his most challenging role to date and a new therapist
“I did the craziest thing I’ve ever done for a project”: How Rosebush Pruning landed Lukas Gage his most challenging role to date and a new therapist
“I’m always interested in doing something I haven’t done before”: Gugu Mbatha-Raw on Possession and challenging the cultural zeitgeist “I’m always interested in doing something I haven’t done before”: Gugu Mbatha-Raw on Possession and challenging the cultural zeitgeist
“I’m always interested in doing something I haven’t done before”: Gugu Mbatha-Raw on Possession and challenging the cultural zeitgeist
“I love creating in chaos”: Odeal on his days as a fencing instructor and love of all things creative “I love creating in chaos”: Odeal on his days as a fencing instructor and love of all things creative
“I love creating in chaos”: Odeal on his days as a fencing instructor and love of all things creative
The HaloBraid is the new piece of beauty tech disrupting the braiding world The HaloBraid is the new piece of beauty tech disrupting the braiding world
