Erin LeCount is building a mesmerising world that’s entirely her own
BY MICHAEL CRAGG
BY MICHAEL CRAGG
“Rihanna and I share a deep, instinctive creative shorthand, honed for over fifteen years. Every single time we collaborate, it is about challenging what a “fashion editorial” can and should actually achieve, and meeting creativity where it is today. Rihanna doesn’t follow trends; she defines the culture we live in and for our latest story with Szilveszter Mako, we wanted to draw on her profound understanding of fashion and art to channel something entirely majestic.” EDWARD ENNINFUL