June 15, 2026
We are hiring: Social Media Editor
BY EE72 TEAM
Founded by Edward and Akua Enninful in 2025, EE72 is a next-generation media brand exploring the intersection of fashion, culture and identity. Through original storytelling, sharp commentary and striking visual narratives, EE72 celebrates creativity in all its forms; from global icons to emerging voices shaping the zeitgeist. With a digital-first approach and a world-class editorial team, EE72 redefines what a modern media platform can be: intelligent, inclusive and deeply connected to contemporary culture.
REPORTING TO: Executive Content Director and Chief Visual Officer
LOCATION: London
SALARY: DOE
ROLE OVERVIEW
EE72 is seeking a dynamic Social Media Editor to elevate the brand’s social presence across Instagram, TikTok, YouTube, Substack and emerging platforms. Working closely with the Executive Content Director and Chief Visual Officer, this role blends strategic vision with editorial precision, overseeing daily social output, crafting platform-specific storytelling, social content capturing abilities and driving audience growth. The ideal candidate combines editorial flair, cultural insight, practical skills and a deep understanding of how to translate EE72’s tone of voice into visually compelling, socially resonant content.
KEY RESPONSIBILITIES
- Lead the daily management and publishing of EE72’s social channels, ensuring all content reflects the brand’s editorial voice and visual identity.
- Develop and execute platform-specific strategies across Instagram, TikTok and YouTube Substack to grow audience reach and engagement.
- Collaborate with the editorial and creative teams to identify and amplify key stories, shoots and cultural moments.
- Write, edit and schedule social copy with precision, ensuring alignment with brand tone and editorial standards.
- Conceptualise and produce original social-first content, from video ideas and captions to on-site coverage and live activations.
- Maintain the social content calendar and coordinate timing with digital publishing schedules and issue launches.
- Analyse performance data, providing regular insights and recommendations to inform future strategy.
- Monitor social and cultural trends, identifying opportunities for EE72 to lead or participate in relevant conversations.
- Work closely with branded content and partnerships teams to deliver innovative and high-performing social campaigns.
- Represent EE72’s social presence at shoots, fashion weeks and live events, ensuring real-time, on-brand coverage.
- Keep EE72 at the forefront of emerging social platforms and trends, ensuring experimentation and innovation.
- Define the social voice of EE72, ensuring every post reflects the brand’s editorial authority and aspirational, visual-led identity.
- Set and track KPIs across engagement, follower growth, content reach, and audience retention, using insights to continuously refine strategy.
- Uphold EE72’s reputation as a best-in-class digital platform, combining editorial integrity with creative
SKILLS & EXPERIENCE
- Proven experience managing social media for a leading fashion, culture or lifestyle brand, publication or agency.
- Deep understanding of social strategy, audience development and platform-specific best practices.
- Strong editorial judgement with a flair for writing engaging, brand-aligned social copy.
- Visually literate with a sharp eye for photography, video and digital storytelling.
- Highly organised with experience managing content calendars and cross-departmental workflows.
- Analytical mindset with the ability to interpret data and optimise content performance.
- Collaborative and creative approach, comfortable working with editorial, creative and commercial teams.
- Passion for fashion, music, film, art and contemporary culture, and a clear understanding of how these conversations unfold online.
- Experience with social analytics tools (e.g. Sprout, Dash Hudson, or native platform insights).
To apply please email [email protected]
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