Christopher Bailey is ushering in a new chapter for Burleigh
Christopher Bailey unveils a new creative vision for pottery company Burleigh, bringing its design, photography and storytelling together through a rebuilt website.
Christopher Bailey is bringing a fresh creative direction to Burleigh, uniting the historic British pottery’s design language, photography and voice in one new digital home.
Best known for his transformative 17-year tenure at Burberry as President and Chief Creative Officer, Bailey helped shape the British fashion house’s modern creative identity, blending its heritage with contemporary design and pioneering digital storytelling. He now brings that same eye for British heritage, image-making and storytelling to Burleigh.
The rebuilt site, launched today, introduces a bespoke homepage, new photography by Chris Rhodes and Edward Rollitt, and a new styling direction, while opening up Burleigh’s world to guest artists, designers, photographers, cooks and collectors. Among the first features is Creative Director Elliot Smedley’s home.
At the heart of the new vision is Burleigh itself. Founded in 1851 and based at Middleport Pottery in Stoke-on-Trent since 1889, the brand continues to make every piece in the city using its distinctive tissue transfer printing technique — the only pottery in the world still to do so.
The site explores the people, processes and place behind the pottery, alongside Burleigh’s best-known patterns, including Asiatic Pheasants, Calico, Regal Peacock, Arden and Prunus.
“Those Black girls ruled”: The enduring influence of 90s girl groups on modern pop culture “Those Black girls ruled”: The enduring influence of 90s girl groups on modern pop culture
“Those Black girls ruled”: The enduring influence of 90s girl groups on modern pop culture
The lightness of being: Nicolas Ghesquière engineers a cooler future The lightness of being: Nicolas Ghesquière engineers a cooler future
The lightness of being: Nicolas Ghesquière engineers a cooler future
The 90s: Art and Fashion opens at Tate Britain The 90s: Art and Fashion opens at Tate Britain
The 90s: Art and Fashion opens at Tate Britain
Her many selves: Matthieu Blazy explores Chanel’s multiplicity Her many selves: Matthieu Blazy explores Chanel’s multiplicity
Her many selves: Matthieu Blazy explores Chanel’s multiplicity
A night at the Versace villa: Victoria Beckham on her favorite 90s night A night at the Versace villa: Victoria Beckham on her favorite 90s night
A night at the Versace villa: Victoria Beckham on her favorite 90s night
Shelf life: Alessandro Michele expands his Valentino library Shelf life: Alessandro Michele expands his Valentino library
Shelf life: Alessandro Michele expands his Valentino library
Reality check: Miu Miu puts the everyday on a pedestal Reality check: Miu Miu puts the everyday on a pedestal
Reality check: Miu Miu puts the everyday on a pedestal
Royal treatment: Comme des Garçons examines modern grandeur Royal treatment: Comme des Garçons examines modern grandeur
