Inside the making of 72’s Made in the 90s covers
We captured the making of our most recent cover shoot, featuring models of the moment Adwoa Aboah, Anok Yai, Emily Ratajkowski, Gigi Hadid and more.
In 72’s fall 2026 issue, Made in the 90s, we brought together nine of the world’s leading models born across the decade to celebrate its continued influence on fashion and culture. Following the release of the 9 covers, take a behind the scene’s look at the making of the cover shoot.
From the details of Edward Enninful’s original inspiration to accessing the archives of the world’s leading fashion houses, as well as the personal collections of Tom Ford and Daphne Guinness, we take viewers on an intimate behind the scenes tour of the shoot, which took place in Paris across two days.
The video stars Adwoa Aboah, Anok Yai, Emily Ratajkowski, Gigi Hadid, He Cong, Imaan Hammam, Julia Nobis, Mica Argañaraz and Paloma Elsesser, alongside the crew that brought the shoot to life.
Watch the full film now on the EE72 YouTube channel.
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