Sept. 12, 2025

Burnished Beauty: Fara Homidi Rewrites the Rules of Modern Minimalism

Photography Phil Engelhardt
words sarah brown

EE72 Beauty Director-At-Large Sarah Brown asked today’s most exciting makeup artists to create the look of now. Here is Fara Homidi’s streamlined take.

Makeup artist FARA HOMIDI

No mascara; I just curled her lashes. That’s another trick to keep it modern. A blue shadow with mascara and a red lip would be a little too basic, in a way. Here you get the feeling of mascara since the lashes are curled. I love Chanel’s lash curler — it crimps the lashes easier and really props them up.

— Fara Homidi

“I like the idea of this sort of heat throughout the face. That was my starting point,” says Fara Homidi, the New York-based artist and brand founder known for her crisp, streamlined style. She created a dimensional, burnished complexion by layering three different shades of matte bronzer, fanning the color out towards the edges of the face. The placement was “less for contouring or blush. It’s in places where you would noticeably see a flush if you were, all of a sudden, overheated,” she says.

Her “blazing lip” took its inspiration from actual fire, where “the outer edges are a brighter red and as you get to the center, it’s more of an orange.” An unexpected baby-blue eye adds a touch of iciness — and nostalgia. “For me, growing up, a red lip and blue eye shadow, that’s what ‘wearing makeup’ meant,” says Homidi. “I wanted to play on the idea of your first makeup look. The fact that the blue shadow is more of a cream, and it’s hand-applied — not your grandmother’s powder — brings it into the modern era.”

Jean wears Gold Hardwear Earrings, Tiffany & Co.

THE PRODUCTS:
Fara Homidi Essential Lip Compact in Red 2
Fara Homidi Essential Eye Compact in No. 61 D
Fara Homidi Essential Bronzer Compact in Lumen, Roma, and Ombra

Photography PHIL ENGELHARDT. Makeup FARA HOMIDI. Hair CLAIRE GRECH at Streeters. Model JEAN CAMPBELL at Perspective. Production BELLHOUSE / PATRICK ARMSTRONG. Photo Assistants KLAUDIJA AVOTINA and MARIA GORODETSKAYA.