This article is a collaboration between EE72 and Moncler. To learn more about our collaborations and partnerships, click here.
Edward Enninful thrives on reimagining what style can signify, just as Moncler thrives on constantly evolving.
Fashion has always served as both a mirror and a compass. It reflects the world as it is, but it can also guide us toward the fantastical. And in times of cultural flux, its role expands beyond the practical and the aesthetic: Fashion becomes a language of community and a means of shaping how we navigate shifting realities through storytelling. It asks how we can thrive through change and how we construct futures together, rather than apart.
Nowhere is this more clear than in the longstanding partnership between Edward Enninful and Moncler — a collaboration that’s spanned years, continents, and multiple creative expressions. Celebrated most recently in Milan during Fashion Week with a dinner and late-night celebration at Portrait Milano, the relationship is not defined by a single moment but rather by a continuing dialogue. The Moncler x EE72 60-piece Genius collection designed by Edward Enninful blends Moncler’s technical ingenuity with Enninful’s affinity for the bold, a prime example of their ongoing conversation.
EDWARD ENNINFUL, Chief Creative Officer, EE72. Photography: VALERIO MEZZANOTTI
REMO RUFFINI, CEO of Moncler. Photography: VALERIO MEZZANOTTI
For Enninful, clothes are never just clothes; they’re part of a broader cultural story. And as adventurous as the Genius collaboration is, it’s also a reminder that the best moments in fashion rarely exist as the result of solitary genius. Enninful and Moncler’s longstanding relationship challenges the myth of the lone auteur: When multiple disciplines, identities, and sensibilities intersect — whether it’s a guest designer riffing on an archival silhouette or a musician sampling a track — something emerges that’s greater than the sum of its parts. This collaborative ethos defines the modern creative landscape.
Enninful thrives on reimagining what style can signify, just as Moncler thrives on constantly evolving. It’s this common appetite for pushing boundaries that makes their partnership so powerful. Like Enninful, it knows fashion isn’t a closed world, but a living ecosystem where its best moments combine technical achievement with cultural storytelling. This aligns seamlessly with Enninful’s own lifelong mission: to expand the narratives fashion tells, and who those narratives include.
REMO RUFFINI and GINO FISANOTTI. Photography: MARCO BAHLER
LUCAS PINHEIRO and ISADORA CRUZ wearing Moncler. Photography: MARCO BAHLER
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