Craft, Confidence, and a Castle Backdrop: Inside Rùadh‘s One-Year Mark

SARAH HARRIS

Talk us through your starting point for your new collection, it was the Scottish countryside?

Jac Cameron

I began the process by sourcing materials and sketching, I was drawn to the boldness of red leather, the sharp structure of Italian shirting, and the delicate, feminine quality of silk wool — all grounded by the timeless foundation of denim. From the start, I envisioned this collection coming to life through a powerful campaign shoot, and I had my heart set on Dundas Castle — an 18th-century estate on the outskirts of Edinburgh, Scotland. Dundas exudes a sense of history and regal elegance that aligns perfectly with the brand’s spirit, which is deeply rooted in my Scottish heritage and upbringing. My creative approach is heavily influenced by personal heritage, lived experiences, and an ongoing exploration of femininity. The collection also touches on themes of confidence and resilience — reflected in how the garments make the wearer feel. My aesthetic leans toward clean lines, precise tailoring, and luxurious fabrics, with meticulous attention paid to every detail. I emphasize the shoulder and waist, sculpting silhouettes that balance functionality with beauty.

SH

Congratulations on your NYFW debut. Was it everything you thought it would be and how did you celebrate?

JC

It was a defining moment in the brand’s evolution — truly incredible to see the models embody the collection. Bringing the world of the brand to life across every touchpoint in the space was deeply fulfilling. We used my family’s tartan as the backdrop, served whiskey cocktails from Lagavulin, and projected a video of the collection filmed in Scotland. Watching the essence of Rùadh resonate with the audience was profoundly rewarding. I celebrated by eating the white chocolate cream dessert based on a Scottish Crananchan that we served at the presentation, on the couch in my pajamas with my husband and mini dachshund.

SH

You received confirmation of your full B Corp certification just one day before your NYFW presentation. Why was that important to you?

JC

It was a milestone that marked the culmination of years of dedication and hard work. I’m incredibly proud to finally share this achievement. From the very beginning of Rùadh, my intention was to build a purpose-driven brand — one rooted in transparency, integrity, care for people, and a deep respect for our impact on the planet. I have huge respect for any other brand who has gone through the same process of becoming B Corp!

SH

Can you talk a bit about the evolution of Rùadh as a brand — and how and where it sits in the fashion landscape?

JC

With Rùadh, my intention from the very beginning was to build a brand with a clear and meaningful purpose — one that champions fashion as a craft, prioritizes sustainable raw materials, and embraces small-batch production at a luxury level. Equally important to me was honoring my heritage, having grown up on a farm in Scotland, and celebrating the rugged beauty of the landscapes that shaped me. At its core, Rùadh is about creating with intention — crafting a brand rooted both in purpose and community. We launched with an 11-piece assortment of foundational denim pieces, rooted in versatility and beauty, all made in LA at Saitex. (Saitex is a vertically integrated, digitally operated 4.0 smart laundry facility, featuring a closed-loop water recycling system).

SH

You’re keen to be known for more than your standout denim, what are you excited about from this collection, and moving forward?

JC

I’m a true outerwear obsessive — I always design far too many pieces and inevitably have to pare them back at some point! As a separate dresser at heart, my personal uniform is a great pair of jeans paired with an equally great jacket. That’s where I feel most at home. I’m especially excited about the addition of our new shirting group this season, all crafted in Italy using beautiful Italian shirting fabrics. And of course, the red leather dress really speaks for itself — bold, confident, and unapologetically strong.

SH

Who is the Rùadh woman?

JC

She is grounded, intelligent, and instinctively elegant. The Rùadh woman values craftsmanship, storytelling, and clothing that carries emotional weight. She appreciates subtle power — clothes that speak softly but leave a lasting impression. Rooted in her sense of self, she doesn’t need to be loud to be seen. She is drawn to timeless silhouettes, rich natural textures, and the kind of quality that deepens with wear. Her wardrobe is considered — each piece chosen with care, often cherished for years. Above all, the Rùadh woman is resilient, creative, and quietly defiant.

SH

What’s your personal favourite look from this collection?

JC

I loved the silhouette of the Khaki Lennox Jacket and Short Set styled with the new oversized Dune Shirt. The Lennox Jacket is sculpted to nip at the waist and is finished with Rùadh branded gold snaps. I will most likely be living in the oversized Stewart Blazer and the Agnes Jean too!

SH

What’s coming up later this year?

JC

We just launched with Net-a-Porter and Bergdorf Goodman and I’m looking forward to building those relationships further, alongside Moda Operandi who we love to work with. I’m also working on developing a jewelry collaboration launching in early 2026. We are also developing into more tailoring and of course some exciting new jean silhouettes.

SH

It’s a season of many new creative director debuts, what are you looking forward to seeing?

JC

I’m especially thrilled to see Louise Trotter’s first collection for Bottega Veneta. I’ve followed her work since her time at Joseph and have long admired her talent. To me, she represents exceptional skill, authenticity, and approachability. As the first female creative director in the brand’s history, I’m eager to see how she brings her unique perspective to BV. I’m also looking forward to seeing what Meryll Rogge brings to Marni. I’ve always loved her aesthetic, and I’m excited to see how she shapes the next chapter for the brand.

SH

What three words best describe you?

JC

Thoughtful, resilient and precise.